People that succeed with SEO do two things very well. First, they identify SEO techniques that get them results. Second, they put 100% of their resources into executing and scaling those techniques. You can see significant increase in traffic and in your conversion rate, once you understand and meet the needs of your target audience. Right now, thousands – if not millions – of people are looking for your site. A higher rank means more visitors, and more visitors mean more sales, or more advertising revenue.
Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?
- Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
- Performance: How fast is your site and does it work properly?
- Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available?
- User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?
Ways to Do Great SEO
Content of Page
The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.
Approach keywords strategically
Without proper keyword research, any SEO campaign is doomed to failure. Keyword research sets the stage and lays the groundwork for an SEO campaign.
Search terms of phrases that people would type into a search engine that are relevant to your event. You can use these search terms to create content or for paid advertising on search engines like Google and Bing. Where do you go for keyword research? Google Adwords, Bing Ads and Wordtracker, to name a few. Copy Adwords Ads to Make Killer Title and Description Tags. It’s no secret that compelling title and description tags get more clicks in the SERPS.
You see, the Adwords ads that you see for competitive keywords are the result of hundreds of split tests. Split tests to maximize clicks. And you can use copy from these ads to turn your title and description tags into click magnets.
Strictly Adhere to an Originality Rule
When it comes to SEO, originality refers to duplicate content or the same text existing at two different URLs — something that you should always avoid. Republishing articles from other sites is not only a potential copyright infringement, but it also creates duplicate content, which can ruin your site’s search rankings.
Good Content is Linkable
From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than one might think. Add links to your content.