To quote Michael LeBoeuf, “A satisfied customer is the best business strategy of all.” Following the same rule, Amazon has always given preference to customer satisfaction. That is why customer reviews are one of the main strategies to attract customers to Amazon. Reviews on a product help customers decide which product they should invest in. And since customers can’t physically inspect the products listed online, they read reviews to have a detailed understanding of a product.
While you can work hard to get more reviews on your products, there’s a simpler way – you can buy Amazon reviews. If you have just started to sell your products on Amazon, buying reviews can give you an instant boost.
Here we’ll talk about why people are buying Amazon reviews and how it can be useful for your business?
Benefits of buying Amazon reviews
Reviews help buyers form a second opinion on the product listed, like whether or not an item is true-to-size if it’s comfortable, good quality, and functional. All this information helps them decide whether the product is up to their expectations. Therefore, reviews directly affect your brand reputation and credibility among the customers.
To help you be more clear, here are five benefits of buying Amazon reviews:
Improves your rankings
According to research conducted, the algorithm used by Amazon takes into account ratings and reviews of the product while ranking them in search results. In fact, Amazon has banned sponsored or fake reviews to maintain trustworthiness. That’s where buying reviews will help you. When you buy verified reviews, people who have purchased your product review them. Hence, it’s not fake.
Buyers give importance to online reviews
When it comes to online shopping, customers majorly rely on what other people have to say about a product. So, if they will see more positive reviews on your product, they’ll feel more confident to buy it. When you buy reviews, customers see how good your product is, and they’re more likely to buy it.
Buying reviews once will act as a free marketing tool forever
You only have to pay once to buy a certain number of Amazon reviews, but they have a long-term impact on your business. A positive review will convince customers every time they visit your product. In other words, a positive review is likely to influence buying decisions long after it has been written. That’s how you will get free marketing by making a one-time payment.
Positive reviews engage customers
Reviews on your products act as a way of communication between you and your customer. You can reply to every review you receive, which will create a sense of trust among customers. With active engagement in such a community, you can also build a favorable reputation with your customers.
Influence on buyer’s decision
According to the data, 70% of customers hugely rely on Amazon reviews to determine which product they should buy. On the other hand, around 90% of customers are not likely to buy a product with less than three stars. Therefore, you can increase the chances of a customer buying your product by buying Amazon reviews.
What is the difference between buying verified reviews and unverified reviews?
A verified Amazon review is a review verified by Amazon that the person posting the particular review actually purchased the product. This helps customers identify whether the review is genuine or fake. The Badge builds trust among customers.
In addition, it improves the ranking of the sellers as it is also a part of their ranking algorithm. On the other hand, unverified reviews are posted without purchasing the product. So you can buy both verified and unverified reviews. But it’s advisable to go for the verified ones.
Frequently asked questions
Why should I buy Amazon reviews?
- Doing so can drive more traffic to your product and help it to sell.
- It will also increase your Amazon store product ranking.
- More positive reviews will improve your and your product’s credibility on Amazon.
- Customers heavily rely on reviews before buying a product.
How long does it take to get the reviews delivered?
The time of delivery depends on the number of reviews you’re buying. It will take more time if you’re goung for the geo tag option. Still, you can get the exact delivery time when you place the order.
Can I buy positive reviews on Amazon?
Yes, you can buy positive reviews as well. You just have to specify whether you want a positive review on the dashboard. A positive review is generally 4 to 5 stars.
Hopefully, now you have a better understanding of why people buy Amazon reviews and why it is beneficial for your business. It’s also recommended that you buy from verified sources because buying fake reviews from unqualified sources can get you in trouble. Make sure your seller is compliant with Amazon’s terms of services.